HOW TO PROMOTE YOUR EVENT

1. Add the Event to Your Website Calendar

Your website is your home base.

Make sure your event:

• is listed clearly on your calendar

• includes time, location, and age range

• has a short, fun description
  

👉This is often the first place families look.

2. Share on Facebook and Local Community Groups

Social media is one of your most powerful tools.

Post your event:

• on your main page

• in local parenting groups

• in community event groups
  

👉 Bonus: ask your performer (like Tío Tóto 👋) to share it too.

3. Post 2–3 Times Before the Event

One post is not enough.

Plan simple reminders:

• 1 week before

• 2–3 days before

• day of the event
  

Keep it light and fun:
“Join us for music, dancing, and a little bit of silliness 🎶”

4. Use Photos and Videos

This is the biggest difference-maker.

Events with:

• photos

• short video clips

👉 get significantly more attention and attendance

People want to see what the experience feels like.

5. Send a Quick Email to Your Newsletter

If you have an email list, use it.

Keep it simple:

• event name

• date + time

• 1–2 sentences

• a photo

👉 Even one email can boost turnout.

6. Add Signage Inside Your Space

Don’t forget the people already walking through your doors.

Place signs:

• at the front desk

• near kids sections

• in common areas

👉 These are your most likely attendees.

7. Invite Families Directly

This is the most underrated strategy.

Have staff say:
“Hey, we’ve got a kids music show coming up this week. You should come!”

👉 Personal invites work.

⚡ PRO TIP

Events with photos and video consistently get more engagement and higher attendance.

If you only do one thing from this list, do that.

🎤 BRINGING IT ALL TOGETHER

Promoting a kids event doesn’t have to be complicated.

With a few intentional touchpoints, you can turn a simple listing into a full, energetic, and memorable experience for your community.